"You almost certainly think of the Internet as an audience of some type — perhaps somewhat captive. If you actually had even the faintest glimmering of what reality on the net is like, you'd realize that the real unit of currency isn't dollars, data, or digicash. It's reputation and respect. Think about how that impacts your corporate strategy. Think about how you'd feel if a guy sat down at your lunch table one afternoon when you were interviewing an applicant for a vice-president's position and tried to sell the two of you a car, and wouldn't go away. Believe it or not, what you want to do with the Internet is very similar. Just as you have a reasonable expectation of privacy and respect when you're at a table for two in a public place, so too do the users of the Internet have a reasonable expectation of privacy and respect. When you think of the Internet, don't think of Mack trucks full of widgets destined for distributorships, whizzing by countless billboards. Think of a table for two. "
— @Man, from "Attention Fat Corporate Bastards!" <http://www2.ecst.csuchico.edu/~atman/attention-fat-bastards.html>